Privacy Policy

Last updated: 29 August 2026

Wellness by Emmely respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your personal data when you:

  • Visit www.wellnessbyemmely.com

  • Contact us or submit a form

  • Subscribe to our newsletter

  • Purchase a physical or digital product

  • Book coaching, consultations or other services

  • Attend a workshop, course or event

  • Join a membership or online community

  • Use an app, digital tool or member resource provided by us

  • Otherwise interact with Wellness by Emmely

It also explains your rights under the General Data Protection Regulation (GDPR) and other applicable data-protection legislation.

1. Who We Are

Wellness by Emmely is the trading name used by Emmely Christiansen, a sole trader registered in Sweden.

Emmely Christiansen is the data controller responsible for deciding how and why your personal data is processed.

Business name: Wellness by Emmely
Business owner and data controller: Emmely Christiansen
Website: www.wellnessbyemmely.com
Email: [email protected]

2. Personal Data We Collect

The personal data we collect depends on how you interact with us.

Contact and Identification Information

We may collect:

  • Your name

  • Email address

  • Telephone number

  • Billing or delivery address

  • Country or location

  • Any information you provide through a contact form, email or message

Purchase and Payment Information

When you make a purchase, we may collect:

  • Products or services purchased

  • Order number and transaction information

  • Billing and delivery details

  • Payment status

  • Refund or cancellation information

  • Information needed to provide customer support

Payment-card details are normally collected and processed directly by third-party payment providers such as Stripe or PayPal. Wellness by Emmely does not directly store your complete payment-card details.

Booking and Service Information

When you book coaching, consultations, workshops or another service, we may collect:

  • Contact and booking details

  • Appointment dates and attendance information

  • Information about the service or package purchased

  • Intake-form responses

  • Goals, preferences and support needs

  • Communications relating to your booking or service

  • Notes reasonably necessary to provide and follow up on the service

Payment-card details are normally collected and processed directly by third-party payment providers such as Stripe or PayPal. Wellness by Emmely does not directly store your complete payment-card details.

Health and Wellbeing Information

Because Wellness by Emmely provides coaching, wellness education, nutrition-related support, energy-awareness resources and services for people living with chronic illness, fatigue or burnout, you may choose to provide information about your physical or mental health.

This may include information about:

  • Health conditions or diagnoses

  • Symptoms, pain or fatigue

  • Disability or physical capacity

  • Stress, burnout or emotional wellbeing

  • Medication or treatment

  • Food requirements, allergies or sensitivities

  • Sleep, movement, energy and daily routines

  • Other health or wellbeing information relevant to the service you request

Health information is classified as sensitive personal data under the GDPR and receives additional legal protection.

We will only collect health information that is reasonably relevant to the service or feature you have chosen. Where required, we will ask for your explicit consent before processing this information.

Please do not provide more medical or health information than is reasonably necessary. Wellness by Emmely does not provide medical diagnosis, psychotherapy or medical treatment.

Account, Membership, Course and App Information

If you create an account, join a membership, access a course or use one of our apps or digital tools, we may collect:

  • Account and login information

  • Membership or subscription status

  • Course or resource access

  • Progress and activity within the platform

  • Preferences and settings

  • Reflections, check-ins or information you choose to enter

  • Energy, symptom or wellbeing patterns you choose to record

  • Technical and usage information

  • Support requests relating to your account

Information you enter into an app or wellbeing tool may include sensitive health information. Where this occurs, it will be handled in accordance with the health-information section of this policy.

Workshop, Community and Communication Information

We may collect information you provide when you:

  • Attend a workshop, webinar or group session

  • Participate in a membership community

  • Post a comment or question

  • Send us an email or direct message

  • Complete a survey, feedback form or evaluation

Information shared in a community area may be visible to other members. Please avoid posting sensitive information that you do not want other participants to see.

Newsletter and Marketing Information

When you subscribe to our newsletter or agree to receive marketing, we may collect:

  • Your name and email address

  • Your consent and the date it was provided

  • Email delivery, opening and link-interaction information, where permitted

  • Newsletter preferences

  • Unsubscribe information

Purchasing a product or service does not automatically subscribe you to our general newsletter unless you have separately consented or another lawful basis applies.

Testimonials, Images and Recordings

If you provide a testimonial or agree to appear in a photograph, video, audio recording or case study, we may process:

  • Your name

  • Photograph, image, voice or video

  • Testimonial or feedback

  • Information about your experience with our products or services

  • Any other details you have agreed may be published

We will request appropriate permission before using identifiable testimonials, images or recordings for promotional purposes.

Website and Technical Information

When you visit our website or use our digital services, we may collect:

  • IP address

  • Browser and device type

  • Operating system

  • General location derived from your IP address

  • Pages visited

  • Links clicked

  • Date, time and duration of visits

  • Referring website

  • Cookie choices

  • Error logs and security information

Non-essential analytics or marketing information is only collected through cookies or similar technologies after the required consent has been provided.

3. How We Collect Personal Data

We collect personal data:

  • Directly from you when you contact us, make a purchase, complete a form, attend a session, create an account or use a product or service

  • Automatically through necessary website technologies and, with your consent, analytics or marketing cookies

  • From payment, booking, delivery, membership, course or app providers involved in providing your purchase or service

  • From publicly available sources or third parties where you have authorised the information to be shared with us

If we receive personal data about you from another source, we will provide the information required by law where applicable.

4. How and Why We Use Your Personal Data

We only process personal data when we have a valid legal basis.

To Respond to Enquiries and Requests

We use contact information and messages to respond to questions, provide requested information and discuss potential services.

The legal basis is normally taking steps at your request before entering into a contract or our legitimate interest in responding to enquiries and operating our business.

To Process and Deliver Purchases

We use order, contact, payment-status and delivery information to:

  • Process purchases

  • Provide digital access

  • Arrange physical-product delivery

  • Manage bookings

  • Provide memberships, courses or services

  • Communicate important information about your purchase

  • Handle support, cancellation or refund requests

The legal basis is performance of a contract with you or taking steps at your request before entering into a contract.

To Provide Coaching and Other Personalised Services

We use information you provide to prepare for and provide coaching, consultations, nutrition-related support and other personalised services.

The legal basis for ordinary personal data is normally performance of a contract.

Where the service involves sensitive health information, we also rely on an applicable exception under Article 9 GDPR. In many cases, this will be your explicit consent.

You may withdraw consent to the future processing of health information. However, if that information is necessary to provide a personalised service safely and appropriately, withdrawing consent may mean that we cannot continue providing all or part of that service.

To Operate Memberships, Courses, Communities and Apps

We use account, access, activity and support information to:

  • Create and manage accounts

  • Provide access to purchased content

  • Maintain membership or subscription access

  • Deliver course or app features

  • Save information that you choose to record

  • Provide customer and technical support

  • Moderate community areas

  • Improve service functionality

The legal basis is normally performance of a contract. We may also rely on legitimate interests to maintain security, prevent misuse and moderate community spaces.

Where app or membership information includes health data, the additional safeguards described in this policy apply.

To Process Payments and Meet Legal Obligations

We process transaction, invoice and customer information for payment administration, bookkeeping, taxation and other legal or regulatory requirements.

The legal bases are performance of a contract and compliance with legal obligations.

To Send Newsletters and Marketing

We use your contact details to send newsletters, updates, educational content and promotional information when you have consented to receive them.

The legal basis is consent.

You can unsubscribe at any time by using the unsubscribe link in an email or contacting [email protected].

Withdrawing consent will not affect processing that took place before the withdrawal.

To Analyse and Improve Our Website and Services

With your consent where required, we may use analytics information to understand how visitors use our website and improve content, navigation and user experience.

Where Google Analytics or another non-essential analytics service is used, it will only be activated after the required cookie consent has been provided.

The legal basis for non-essential analytics is consent.

To Protect Our Business and Digital Services

We may process technical, account and transaction information to:

  • Maintain website and account security

  • Prevent fraud or misuse

  • Troubleshoot technical problems

  • Protect our legal rights

  • Establish, exercise or defend legal claims

  • Comply with lawful requests from public authorities

The legal basis is our legitimate interest in protecting our business and users or compliance with a legal obligation.

Where we rely on legitimate interests, we consider whether our interests are necessary and balanced against your rights and interests.

To Publish Testimonials or Media

We may publish a testimonial, photograph, audio recording, video or case study when you have agreed to the intended use.

The legal basis is normally consent.

You may withdraw consent for future use by contacting us. Withdrawal does not affect lawful use that occurred before consent was withdrawn or materials that cannot reasonably be recalled after distribution.

5. When Providing Information Is Required

Certain personal data is necessary for us to enter into or perform a contract with you.

For example, we normally need:

  • Contact information to confirm and deliver an order

  • Billing or transaction information to process a purchase

  • Delivery information to send a physical product

  • Booking information to provide an appointment

  • Account information to provide membership, course or app access

If you do not provide necessary information, we may be unable to process the purchase or provide the requested product or service.

Providing information for newsletters and optional marketing is voluntary.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Necessary Cookies

Necessary cookies support essential functions such as:

  • Website security

  • Checkout and shopping-cart functions

  • Login and account access

  • Remembering privacy and cookie choices

Strictly necessary cookies do not require consent where they are essential to provide a service requested by you.

Optional Cookies

With your consent, we may use:

  • Preference cookies

  • Analytics cookies

  • Marketing cookies

  • Third-party media or embedded-content cookies

Optional cookies will not be placed or activated until you have made an affirmative choice, except where otherwise permitted by law.

Continuing to browse the website is not treated as consent.

You can accept or reject optional cookies through the cookie banner. You can later change or withdraw your choices through the Cookie Settings function available on the website.

Your cookie choices should be respected for the period stated in the cookie settings, after which you may be asked to make a new choice.

Further details about individual cookies, including their provider, purpose and duration, should be available through the website’s cookie settings or separate Cookie Policy.

7. Newsletter and Marketing Choices

You have control over whether you receive general marketing communications.

You may unsubscribe at any time by:

  • Selecting the unsubscribe link included in marketing emails

  • Changing your available communication preferences

  • Contacting [email protected]

After you unsubscribe, we may retain limited information on a suppression list so that we can respect your request and demonstrate compliance with applicable law.

Service messages relating to an existing purchase, appointment, account, membership or subscription are not general marketing and may still be sent when necessary to fulfil our agreement with you.

8. Sharing Personal Data

We do not sell or rent your personal data.

We may share personal data with trusted service providers where reasonably necessary to operate our business or provide your purchase.

These may include:

  • Website, funnel and hosting providers

  • Payment processors

  • Email and newsletter providers

  • Booking and calendar providers

  • Video-conferencing and webinar providers

  • Course, membership and community platforms

  • App, software and cloud-storage providers

  • Digital-product delivery providers

  • Analytics providers, where you have consented

  • Print-on-demand production and delivery partners

  • Accountants, legal advisers, insurers or other professional advisers

  • Public authorities where disclosure is legally required

For POD or other physical orders, the production or fulfilment provider may receive your name, delivery address, contact details and necessary order information so that the product can be produced and delivered.

Some providers act as processors on our instructions. Others, including certain payment providers, may act as independent data controllers for parts of their processing. Their own privacy notices will apply to that processing.

We require providers acting on our behalf to protect personal data and process it only for agreed purposes and in accordance with applicable law.

Information you intentionally post in a membership or community area may be visible to other authorised participants.

9. International Data Transfers

We are based in Sweden.

Some of the service providers we use may process personal data in, or allow access from, countries outside the European Union and European Economic Area.

Where personal data is transferred outside the EU/EEA, we use an appropriate lawful transfer mechanism where required, such as:

  • An adequacy decision issued by the European Commission

  • Participation in the EU–US Data Privacy Framework, where applicable

  • European Commission Standard Contractual Clauses

  • Other legally recognised safeguards

We will also assess whether supplementary safeguards are appropriate for the relevant service and information.

You may contact us if you would like further information about the safeguards used for a particular transfer.

10. How Long We Keep Personal Data

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, including contractual, legal, accounting, security and dispute-resolution requirements.

The criteria we use include:

  • The duration of our relationship with you

  • Whether you have an active account, membership or subscription

  • The time needed to provide a product, service or support

  • Applicable limitation periods

  • Swedish accounting and tax-retention requirements

  • The sensitivity and amount of the information

  • The risk of harm from unauthorised use or disclosure

  • Whether you have withdrawn consent or requested deletion

  • Whether continued retention is necessary to establish, exercise or defend legal claims

In general:

  • Enquiry information is retained for as long as needed to respond and complete reasonable follow-up.

  • Newsletter information is retained until you unsubscribe or we discontinue the relevant mailing list.

  • Limited suppression information may be retained after unsubscribing.

  • Purchase, invoice and accounting information is retained for the period required by Swedish law.

  • Coaching and health-related information is retained only for as long as reasonably necessary to provide the service, follow up appropriately and meet relevant legal or dispute-resolution needs.

  • Account, membership, course and app information is normally retained while the account or service remains active and for a limited period afterwards where needed for support, recovery, legal obligations or claims.

  • Cookie and analytics information is retained according to the periods shown in the website’s cookie settings.

  • Consent records may be retained for as long as necessary to demonstrate that valid consent was obtained.

When personal data is no longer required, we will delete, anonymise or securely dispose of it.

Some information may remain temporarily in restricted backup systems until the relevant backup cycle is completed.

11. How We Protect Personal Data

We use appropriate technical and organisational measures designed to protect personal data from accidental or unlawful:

  • Loss

  • Destruction

  • Alteration

  • Unauthorised access

  • Disclosure

  • Misuse

Depending on the system and information involved, these measures may include:

  • Password and account-access controls

  • Restricted access

  • Secure third-party systems

  • Encryption in transit or at rest where appropriate

  • Software and security updates

  • Backups

  • Data minimisation

  • Confidential handling procedures

  • Contracts with service providers

No method of internet transmission or electronic storage can be guaranteed to be completely secure. However, we take reasonable and proportionate steps to protect the information entrusted to us.

If a personal-data breach occurs, we will assess it and notify the appropriate authority and affected individuals where required by law.

12. Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

Access

Request confirmation that we process your personal data and obtain a copy of that information.

Correction

Ask us to correct inaccurate or incomplete personal data.

Erasure

Ask us to delete personal data where there is no lawful reason for us to continue processing it.

The right to deletion is not absolute. We may need to retain certain information to comply with legal obligations or establish, exercise or defend legal claims.

Restriction

Ask us to restrict how personal data is used in certain circumstances.

Objection

Object to processing based on legitimate interests.

You have the right to object to direct marketing at any time.

Data Portability

Receive certain personal data in a structured, commonly used and machine-readable format and, where technically feasible, ask for it to be transferred to another organisation.

Withdraw Consent

Withdraw consent at any time where processing is based on consent.

Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.

Lodge a Complaint

You may complain to the Swedish Authority for Privacy Protection:

Integritetsskyddsmyndigheten – IMY
Website: www.imy.se

If you live in another EU or EEA country, you may also contact the supervisory authority in your country.

To exercise your rights, contact [email protected].

We may need to verify your identity before responding. We normally respond within one month, although the response period may be extended where permitted for particularly complex or numerous requests.

13. Workshop, Session and Event Recordings

Some workshops, webinars, group sessions or events may be recorded.

Where recording takes place:

  • We will provide clear information before or when the recording begins.

  • We will explain the intended use of the recording.

  • We will request consent where consent is required.

  • Participants may be encouraged to keep their camera or microphone off if they do not wish to appear.

  • Questions, names, chat messages, audio or video may form part of a recording if participants choose to contribute.

We will not use an identifiable recording for an unrelated promotional purpose without an appropriate legal basis and any necessary additional permission.

Individual coaching sessions will not be recorded unless this has been clearly agreed in advance.

14. Automated Decision-Making

We do not use personal data to make solely automated decisions that produce legal or similarly significant effects concerning you.

Digital tools or apps may provide reflections, patterns or suggestions based on information you choose to enter. These features are intended for educational and supportive purposes and do not make medical, employment, financial or other legally significant decisions about you.

15. Third-Party Websites and Services

Our website, emails, products or resources may contain links to external websites or services.

We do not control how independent third parties process personal data. Their own privacy policies apply when you visit their websites or use their services.

We encourage you to review the privacy information of any external service before providing personal data.

16. Children’s Privacy

Our products, paid services, memberships and accounts are intended for adults aged 18 or over.

We do not knowingly collect personal data from children through these services.

If you believe that a child has provided personal data to us without appropriate authorisation, contact [email protected] so that we can investigate and take appropriate action.

17. Changes to This Privacy Policy

We may update this Privacy Policy when necessary to reflect changes to:

  • Our website

  • Products or services

  • Apps or technologies

  • Service providers

  • Business practices

  • Legal obligations

The latest version will be published on this page with a revised “Last updated” date.

Where a change materially affects how we use personal data, we will provide additional notice where appropriate, such as by email or through the relevant service.

18. Contact Us

If you have questions about this Privacy Policy, how your personal data is handled or your data-protection rights, please contact:

Emmely Christiansen
Wellness by Emmely
Email: [email protected]

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